Social media helps build customer connections and is an untapped channel to fill appointments Contactless payments will be a key part of the salon experience.Creating a comfortable experience is crucial post-pandemic.Digital offerings help beauty sellers find new audiences.Salon and spa owners are expanding into retail.

An omnichannel booking experience saves time.

Conversational commerce is gaining steam.

Social media helps build customer connections.

The 7 biggest trends for the beauty industry For more insights, download the full Future of Beauty report. Whether you run a cosmetics brand, sell skincare products and services, or run a hair salon franchise, this list of the top trends in the beauty industry will help give your business a leg up in 2022 and beyond.Īll data cited below come from the survey results. We discovered that beauty businesses have a complex set of needs - omnichannel experiences, customer communication, in-person and online booking, contactless payments - and that beauty professionals use integrated beauty solutions to satisfy those needs each step of the way. We also interviewed Square beauty experts and creative business owners. To identify the top beauty industry trends guiding these professionals’ next moves, we partnered with Wakefield Research to survey 500 salon and spa owners and 1,000 consumers. With the rise of product trends like sustainable skincare and celebrity beauty brands, businesses are rapidly adopting new strategies and tactics to bring concepts and products directly to clients.

The biggest beauty trends of 2022 are already emerging inside spas, salons, and barbershops - and inside Instagram Lives, text messages from beauty brands, and intuitive appointment booking experiences.

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